Upwork Launches Lifted: Reinvention or Repositioning?

From The Desk Of Tony Buffum

On August 19, 2025, Upwork Inc. unveiled Lifted, a wholly owned subsidiary aimed at servicing enterprise customers with a comprehensive suite of contingent workforce solutions. This signals a strategic shift from selling enterprise offerings within its broader marketplace to segregating them into a dedicated business unit. On one hand, it’s encouraging. They’ve signaled they’re not walking away from enterprise, but rather recognizing the need to package solutions differently. On the other, the move may be more reflective of shareholder optics than mission-aligned transformation. After repeated strategic pivots, one wonders whether this is positioning Lifted as a cleaner, enterprise-ready asset that’s ripe for acquisition, rather than truly doubling down on client-centric innovation.

Meet With Stella

Stella Si Head of AI Yan (Stella) is a PhD student at Boston University’s Faculty of Computing & Data Sciences, where she researches at the intersection of cognitive science and AI. Her work focuses on human decision making—building large-scale decision-making datasets, developing computational models, and exploring the technical foundations of AI systems, including large language […]

Eusebi Llensa, Co-Founder & CEO of Outvise

TRANSCRIPT Eusebi Llensa, Co-Founder & CEO of Outvise LinkedIn Email Twitter Print Subscribe to Human Cloud Podcast Leaders,  In this episode, Eusebi Llensa, Co-Founder and CEO of Outvise, shares how his background in management consulting shaped the vision for building a platform focused on specialized expertise in telecom, media, and technology. He explains why transparency […]

Logan Sugarman, Founder & CEO at Refresh

TRANSCRIPT Logan Sugarman, Founder & CEO at Refresh LinkedIn Email Twitter Print Subscribe to Human Cloud Podcast Recorded live at the SHRM Annual Conference 2025 in San Diego, Tony Buffum speaks with Logan Sugarman, Founder and CEO of Refresh, about how HR can make benefits and resources easier for employees to access and actually use. […]

Zain Zaidi, Founder & CEO at TransCrypts

TRANSCRIPT Zain Zaidi, Founder & CEO of TransCrypts LinkedIn Email Twitter Print Subscribe to Human Cloud Podcast Recorded live from SHRM25 in the SHRM Labs booth, host Tony Buffum talks with Zain Zaidi, Founder and CEO of TransCrypts, about how technology can make background checks and verifications faster, smarter, and employee-owned. Zain shares the personal […]

Kris Tait, Chief Business Officer at Croud

TRANSCRIPT Kris Tait, Chief Business Officer at Croud LinkedIn Email Twitter Print Subscribe to Human Cloud Podcast Leaders, In this episode, Kris Tait, Chief Business Officer at Croud, discusses how marketing is evolving in the age of AI and why flexible talent is becoming essential for global brands, from his start in a small English […]

HC Monthly, August, 2025

This month’s network call will explore consolidation. Specifically who’s next? What makes a good acquisition? What’s this mean for everyone else?

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