Lavender, a virtual psychiatry and therapy startup, needed to launch quickly as demand surged during COVID-19. The team faced pressure to move from concept to a live product on an accelerated timeline. They also needed core go-to-market assets ready at launch to attract and convert users. They used freelance support for branding, website design, SEO, copywriting, and animated explainer videos. These efforts helped assemble the customer-facing presence and marketing foundation alongside the platform build. The team brought everything together to get the service live and ready for patients. Lavender went from concept to a live platform in 45 days and became first to market in online psychiatry/therapy group practice. Bookings doubled every week after launch. New users grew 400–500% month over month, and the platform reached 300+ patients by the holiday season.

45-day launch timeline

400-500% monthly user growth

2x weekly booking growth

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Feb 2026

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I am a singer and when I need services for my career, I always go to Fiverr and I always find what I'm looking for. At Fiverr there is diversity. It is really impressive.

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