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Fabric by Gerber LifeThe customer this was delivered for.Action CenterSave this case, request the same outcome from Right Side Up, share it, or get in touch.

Reduced Cost per App Submit ~75% and Increased Positive Shows 33% to 84%

Fabric by Gerber Life needed to expand beyond paid social into podcast advertising. The team approached podcast cautiously as a channel test rather than a proven growth driver. They also required a reliable way to measure performance and connect podcast efforts to downstream outcomes. A methodical, long-term podcast program was implemented with structured testing across diverse genres. The approach emphasized full-funnel optimization rather than only top-of-funnel reach. Measurement frameworks were developed using custom multipliers, and high-converting landing pages were built to improve response and attribution. Podcast performance improved substantially over time as testing and optimization continued. Cost per app submit decreased meaningfully over a two-year period, and podcast CPA declined across multiple periods. Positive direct-response performance expanded across the show mix, and renewal rates increased significantly. Goals were also reset far below initial targets as results exceeded expectations.

Delivered by

Right Side Up

Fabric by Gerber LifeThe customer this was delivered for.Action CenterSave this case, request the same outcome from Right Side Up, share it, or get in touch.

Achieved ~75% Lower Cost per App Submit in 2 Years

Fabric by Gerber Life, a term life insurance company, needed to expand beyond paid social into podcast advertising. The channel began as a cautious test and required proof it could perform as a scalable, direct-response driver. The team also needed clearer measurement to understand true impact across the funnel. The team implemented a methodical, long-term testing program across diverse podcast genres. They built a full-funnel optimization approach designed to improve performance over time rather than rely on one-off tests. They also developed sophisticated measurement frameworks using custom multipliers and built high-converting landing pages. Podcast advertising shifted from an experiment into a core growth channel. Cost per app submit decreased substantially over a two-year period, and CPA fell in successive periods. Direct-response performance improved across shows, renewal rates rose, and targets were reset materially lower than initial goals.

Delivered by

Right Side Up