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AR Character Customization Feature Built in 6 Weeks

Jadu, an augmented reality gaming company, needed to implement a crucial character customization feature for an upcoming AR game launch. The company faced significant time constraints and technical hurdles, including the challenge of integrating new features with existing plugins, to meet its release date. Toptal deployed an expert Unity developer, Vanja Belic, who had eight years of experience in the gaming space. This developer successfully built the character customization feature, ensuring seamless integration with Jadu’s existing plugin. The solution enabled smooth addition of hairstyles, skin color, and wardrobe options into Jadu’s character models. The character customization feature was successfully launched in six weeks, ensuring the game stayed on track for its release date and allowing for timely delivery. Jadu initially leveraged the talent on a contract basis. Impressed by the successful contributions, Jadu later hired the expert for a full-time role, securing continued access to specialized expertise for future projects.

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Toptal

JaduThe customer this was delivered for.Action CenterSave this case, request the same outcome from MarketerHire LLC, share it, or get in touch.

Achieved 5% TikTok CTR at 3x Industry Average

Jadu, an augmented reality app featuring holograms of entertainers like Lil Nas X, needed to build a marketing data infrastructure from scratch. When COO Jake Sally joined the team, he wanted to understand who their users were, how they moved through the app, and where pain points existed. The company collected limited behavioral data and needed someone to set up a marketing data studio — a turnkey solution that new employees could master easily. Sally discovered MarketerHire and was immediately impressed by the concierge matching process. He hired the very first candidate introduced to him — a growth marketer named Declan who had experience with mobile-focused products like Headspace. Declan built out the complete analytics dashboard Jadu needed in less than six weeks, setting up the backend instrumentation and growth campaign tools the company lacked. The dashboard was then put to the test with Jadu's first-ever paid advertising campaign on TikTok. The two-week campaign featuring the Lil Nas X hologram achieved a 5% click-through rate, which was 2x to 3x the typical TikTok CTR. The data infrastructure Declan built enabled Jadu to track not just top-of-funnel metrics but actual app usage behavior downstream. Sally described the entire MarketerHire experience as "one of the best services I've ever worked with."

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MarketerHire LLC