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2 business cases for L'Oréal

Achieved 60% Adoption Rate and 4-Brand Collaboration Amid Talent Shortage
Key results
- 60% adoption rate
- 4 brands via collaboration
- 6 zones via collaboration
L’Oréal’s Tech Factory faced a global shortage of tech talent while pursuing innovative digital solutions for beauty tech. The organization felt pressure to recruit for Cloud, DevOps, and data science roles. These constraints risked slowing delivery for teams such as Shopper Activation. L’Oréal established strategies to attract both permanent employees and freelancers to cover priority skill gaps. Freelancers were brought in to support key initiatives alongside internal teams. This approach enabled cross-team collaboration to advance multi-brand activation. The Shopper Activation team achieved a +60% adoption rate for multi-brand activation. The collaboration also delivered double digit growth through freelancer support. Work ran across 4 brands and 6 zones as part of the joint effort.
Cloud Infrastructure
Delivered by
Malt
Achieved +60% Adoption Rate Amid Global Tech Talent Shortage
Key results
- +60% adoption rate
- 4 brands, 6 zones collaboration
L'Oréal’s Tech Factory faced a global shortage of tech talent while remaining under pressure to deliver innovative digital solutions for beauty tech. Recruiting for Cloud, DevOps, and data science roles was particularly challenging. The organization needed additional capacity to support business needs while continuing to build its internal teams. L'Oréal implemented a combined resourcing strategy that attracted both permanent employees and freelancers. Freelancers were brought in to reinforce priority areas, including Cloud, DevOps, and data science. The Shopper Activation team collaborated with freelancers to accelerate multi-brand activation initiatives across geographies. The Shopper Activation team achieved a +60% adoption rate for multi-brand activation. The initiative also delivered double digit growth. Collaboration spanned 4 brands and 6 zones, supported by freelancers who were operational from day 1.
Cloud Infrastructure
Delivered by
Malt

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