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MattelThe customer this was delivered for.Action CenterSave this case, request the same outcome from Tongal, share it, or get in touch.

Delivered 14-Episode Rescue Heroes Series and Multi-Year Partnership Since 2010

Mattel sought to expand franchises across its brand portfolio, grow its digital footprint, and build a new generation of fans. It needed creative support spanning writing, directing, and animation. The work also had to extend across multiple properties and campaign needs. Since 2010, writers, directors, and animators worked across Mattel’s portfolio of brands. The Rescue Heroes franchise was relaunched with a 14-episode animated series by Chase a Cloud. The team also developed original digital series for classic IP such as Thomas & Friends and Hot Wheels. Content was additionally created for tentpole campaigns and national media buys. The effort delivered a 14-episode Rescue Heroes animated series and supported a multi-year partnership that continued from 2010 onward. Mattel also received digital series work for Thomas & Friends and Hot Wheels. The work supplied content used for tentpole campaigns and national media buys across the brand portfolio.

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Tongal

MattelThe customer this was delivered for.Action CenterSave this case, request the same outcome from Tongal, share it, or get in touch.

Delivered 14-Episode Rescue Heroes Series and 15-Year Partnership Since 2010

Mattel needed to expand franchises across its brand portfolio, grow its digital footprint, and build a new generation of fans. The company also sought fresh content that could support both classic IP and new franchise momentum. It required creative execution across multiple formats and campaigns. A distributed team of writers, directors, and animators worked across Mattel’s portfolio of brands. They relaunched the Rescue Heroes franchise with a 14-episode animated series created by Chase a Cloud. They also developed original digital series for classic IP including Thomas & Friends and Hot Wheels. In addition, they produced content that supported tentpole campaigns and national media buys. The effort delivered a full 14-episode Rescue Heroes animated series as a franchise relaunch. The partnership continued over multiple years starting in 2010, sustaining ongoing content development across brands. Mattel received original digital series for Thomas & Friends and Hot Wheels. The work also produced content used in tentpole campaigns and national media buys.

Delivered by

Tongal