NetAppThe customer this was delivered for.Delivered 90,000+ Sq Ft Event and 25 Gamified Pins Program
Key results
- 90,000+ square feet of Festival Grounds created
- 25 collectible pins available
NetApp, a global leader in data management, sought to host its annual flagship event, INSIGHT 2024, in Las Vegas. This event aimed to unite data innovators and explore the future of intelligent data infrastructure. It needed to be a premier tech festival, offering platforms for 1:1 interactions, hands-on learning, and networking opportunities. Successfully orchestrating all creative, production, and logistical aspects of this large-scale event presented a significant challenge for NetApp. Opus Agency partnered with NetApp for comprehensive event support, covering creative, production, registration, housing, and mobile app development. The team designed and managed key event aspects, including the 90,000+ square-foot Festival Grounds, which served as a central hub for collaboration. They also crafted immersive spaces like Camp Cloud: AI Edition for deep AI discussions and The Club for VIP networking. A gamified pin program, featuring 25 collectible pins, was implemented to encourage curiosity and engagement, alongside a curated closing celebration. The partnership ensured NetApp INSIGHT 2024 was a smooth and enjoyable experience for all attendees. The 90,000+ square-foot Festival Grounds successfully boosted collaboration and learning as a vibrant central hub. Attendees were wowed by sponsor activations, live performances, and immersive experiences throughout the event. The gamified pin program with its 25 unique pins successfully sparked curiosity, encouraged conversations, and united the NetApp community.
Opus Agency
