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NickelodeonThe customer this was delivered for.Action CenterSave this case, request the same outcome from Tongal, share it, or get in touch.

Delivered +300% Instagram Engagement and +700% iCarly Recap Views

Nickelodeon needed a nimble way to develop and scale evergreen and seasonal social content across multiple franchises. The customer had to keep output fresh while covering diverse brand worlds like SpongeBob Universe, NickRewind, Nicktoons, and Nick Jr. The goal was to consistently meet and exceed social engagement and video view benchmarks. A dedicated creator program called the Nick Creator Collective was built to produce ongoing social content. A team of Nick fans with eclectic skills—including animation, design, editing, AR, filmmaking, puppeteering, and candy sculpting—was assembled to support continuous production. The program delivered content across key Nickelodeon social channels and campaigns, including assets tied to the iCarly reboot. Instagram content exceeded engagement benchmarks by +300%. An iCarly recap video exceeded video view benchmarks by +700% across Facebook and Instagram. That recap became the top performing non-trailer asset of the entire iCarly reboot campaign.

Delivered by

Tongal

NickelodeonThe customer this was delivered for.Action CenterSave this case, request the same outcome from Tongal, share it, or get in touch.

Achieved 300–700% Higher Engagement and Views Across Social Content

Nickelodeon needed a nimble way to develop and scale both evergreen and seasonal social content across multiple franchises. The team had to keep output consistent while spanning distinct brand voices. Content also needed to beat established engagement and view benchmarks across platforms. A dedicated creator program was implemented to produce ongoing social content across SpongeBob Universe, NickRewind, Nicktoons, and Nick Jr. The team was composed of Nick fans with eclectic skills, including animation, design, editing, AR, filmmaking, puppeteering, and candy sculpting. The program supported rapid development and scaling of social assets tailored to each franchise. Instagram content exceeded engagement benchmarks by 300%. An iCarly recap video exceeded video view benchmarks by 700% across Facebook and Instagram. That recap became the top-performing non-trailer asset of the entire iCarly reboot campaign.

Delivered by

Tongal