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PetroSkillsThe customer this was delivered for.Action CenterSave this case, request the same outcome from Authentic, share it, or get in touch.

Achieved 59% YoY E-commerce Revenue Growth and 400 SQLs in 4 Months

PetroSkills, a global leader in oil and gas training, needed to modernize their marketing approach and drive measurable business results. Their existing marketing approach required updates to better support growth. They also needed clearer, measurable outcomes from their marketing efforts. A Fractional CMO was deployed to lead the engagement. They developed an integrated strategy across digital, content, and demand generation. They also established data-driven marketing operations to improve planning, execution, and measurement. The engagement delivered a 59% year-over-year increase in e-commerce revenue. It also generated 400 sales qualified leads within four months. In addition, PetroSkills established data-driven marketing operations to sustain and measure performance over time.

Delivered by

Authentic

PetroSkillsThe customer this was delivered for.Action CenterSave this case, request the same outcome from Authentic, share it, or get in touch.

Achieved 59% YoY E-Commerce Revenue Growth and 400 SQLs in 4 Months

PetroSkills, a global leader in oil and gas training, needed to modernize its marketing approach and drive measurable business results. The organization faced pressure to generate clearer, trackable outcomes from marketing efforts. It also needed a more structured approach to connect digital and content efforts to demand generation. A Fractional CMO was deployed to develop an integrated strategy across digital, content, and demand generation. The engagement aligned marketing initiatives into a coordinated plan designed to improve performance. Marketing operations were also established with a more data-driven approach to support ongoing measurement. The engagement delivered a 59% year-over-year increase in e-commerce revenue. It also generated 400 sales-qualified leads within four months. In addition, data-driven marketing operations were established to support sustained measurement and execution.

Delivered by

Authentic