Company Cloud

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Made 57 Hires With 96% Retention and 26% Promoted Within 3 Years

Salesforce transitioned from a fully remote to a hub-based workforce model, requiring experienced Go To Market and Technology professionals in specific cities like San Francisco, Atlanta, and Toronto. Despite high application volumes, the company faced a significant gap in acquiring quality, diverse candidates for mid-to-senior roles willing to work from these new hub locations. Traditional hiring channels proved insufficient to meet these new, specific talent acquisition challenges. Salesforce partnered with PowerToFly to adopt a targeted, multi-channel hiring approach. They conducted 8 dedicated hiring events where diverse Salesforce engineering leaders provided direct insights into the company's technical challenges and culture. This strategy, combined with PowerToFly's platform, Summit, and Virtual Job Fair participation, aimed to attract engaged and pre-qualified candidates who were a better fit for their new hub-based model. The partnership yielded significant outcomes, including 57 hires across Go To Market and Technology roles, with an average of 7 hires within 8 weeks of each event. Remarkably, 96% of these hires remained employed at Salesforce after 7 years, showcasing strong long-term retention. Additionally, 26% of the new hires were promoted within 1-3 years, and Salesforce observed a 28% average brand lift, increasing job seekers' willingness to consider employment.

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PowerToFly

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Millions of Trailblazers United Over Three Decades of Global Events

Salesforce experienced explosive growth after its inception in 1999 and further accelerated it with the launch of its Trailblazer community in the early 2000s. To sustain this rapid expansion and foster a connected ecosystem, Salesforce needed a strategy to effectively engage its global community members. The challenge was to rally these Trailblazers in their local markets and maintain strong community momentum worldwide. Salesforce partnered with Opus Agency to establish the Salesforce World Tour. This collaborative effort created an international platform designed to showcase Salesforce's latest innovations, products, and services. The World Tour successfully brought together thousands of customers, partners, developers, and enthusiasts. Events were strategically implemented across numerous global cities, providing localized engagement for the widespread community. Over three decades of partnership, Salesforce and Opus Agency successfully executed countless events across dozens of international cities. This long-standing collaboration brought insights and fostered connections for millions of Trailblazers around the globe. The World Tour platform now unites tens of thousands of attendees per event, who benefit from luminary keynotes, hands-on workshops, and valuable networking opportunities.

Delivered by

Opus Agency