Company Cloud

State FarmThe customer this was delivered for.Action CenterSave this case, request the same outcome from The Bench, share it, or get in touch.

Deployed 200+ Contractors Across 1,000+ Event Days in 39 Cities

State Farm Insurance ran an ambitious lead generation program that required consistent, high-volume event execution. The program depended on pop-up activations at sporting events, concerts, festivals, and similar venues. It needed reliable staffing coverage across many locations and dates each year. Scaling the program demanded rapid recruiting and tight coordination of a large contractor workforce. A staffing partnership was implemented to support the program’s execution. The team recruited, onboarded, and coordinated over 200 contractors to staff the tour. It organized 20 activation teams that traveled to 39 cities annually. These teams delivered personalized bobbleheads as a community connection tool for State Farm agents. The program executed more than 1,000 event days annually since 2022. It supported record-setting lead generation results for the campaign. It also contributed to multiple industry awards for marketing excellence. The staffing and coordination approach enabled consistent delivery across cities and event venues.

Delivered byVerified outcomeThe customer confirmed this result through Human Cloud verification — it is not the vendor’s own account of it.

The Bench

State FarmThe customer this was delivered for.Action CenterSave this case, request the same outcome from The Bench, share it, or get in touch.

Deployed 20 Activation Teams Across 39 Cities Annually

State Farm Insurance ran an ambitious lead generation program that required reliable staffing at scale. The program operated as a traveling tour with pop-up events at sporting events, concerts, festivals, and similar venues. It needed consistent recruitment, onboarding, and coordination to support recurring activations across many locations. The effort had been running since 2022. A staffing partner was engaged to support the program end-to-end. The team recruited and onboarded contractors and coordinated field staffing for the traveling activations. It supported 20 activation teams that moved between cities for scheduled event days. The program also used personalized bobbleheads as a community connection tool for State Farm agents. The program staffed and coordinated over 200 contractors to support nationwide activations. It managed more than 1,000 event days annually while maintaining coverage across 39 cities each year. It successfully deployed 20 activation teams to execute pop-up events at major venues. The tour supported the ongoing lead generation effort for State Farm since 2022.

Delivered byVerified outcomeThe customer confirmed this result through Human Cloud verification — it is not the vendor’s own account of it.

The Bench

State FarmThe customer this was delivered for.Action CenterSave this case, request the same outcome from Gatherly, share it, or get in touch.

Thousands of Employees Connected Across Multiple Virtual Founders Day Dates

State Farm aimed to host its annual Founders Day Celebration virtually, requiring an engaging and interactive environment to connect its thousands of employees. The challenge was to ensure smooth access and a seamless experience for a large, distributed workforce participating across multiple dates. They sought to foster community and meaningful interactions in a digital setting, reflecting a 'Summer Fun, Red & White' theme. Gatherly provided a fully customized and intuitive virtual platform that reflected the 'Summer Fun, Red & White' Founders Day theme. The platform created a dynamic Welcome Lounge, a new Pet Floor, a Volunteer Village, Cinema Floors, My Neighborhood sections, an In-App Games Garden, and a Networking Lounge. These designated spaces offered a mix of activities and real-time support, all designed to foster interaction. The virtual celebration successfully brought thousands of attendees together in an engaging and interactive environment. Gatherly’s platform ensured smooth access and a seamless experience across multiple event dates. This fostered community, celebration, and meaningful interactions, strengthening connections among State Farm employees while celebrating the company’s history and future.

Delivered by

Gatherly