Company Cloud

eosThe customer this was delivered for.Action CenterSave this case, request the same outcome from Tongal, share it, or get in touch.

Achieved 8x Benchmark Performance With Gen Z Creator Content

eos needed socially fluent creators to connect with Gen Z and Millennial audiences using authentic brand storytelling. The team wanted a way to source talent consistently across the year. They also aimed to bring bold, culturally relevant concepts to life while staying aligned with their inclusivity commitments. eos used a platform to find creators year-round and produce creator-led campaigns such as Ice Cream Flavor Lab. Creators from a 160k-strong global community contributed content in their own authentic voice. Director Leah Henoch brought eos’ Dirty DMs concept to life, featuring a grandmother reading real NSFW social media comments about body lotion. eos also partnered with diverse talent both in front of and behind the camera. The Ice Cream Flavor Lab campaign outperformed typical benchmarks by 8x. eos accessed a 160k+ global creator community to support ongoing content needs. The creator-first approach helped the brand speak to its Gen Z and Millennial target demo in an authentic voice.

Delivered by

Tongal

eosThe customer this was delivered for.Action CenterSave this case, request the same outcome from Tongal, share it, or get in touch.

Achieved 8x Benchmark Performance With Gen Z Creator Content

eos needed socially fluent creator content that resonated with Gen Z and Millennials in an authentic voice. The brand aimed to bring bold social-first concepts to life while staying aligned with its inclusivity commitments. It also required access to a broad creator pool to support ongoing content needs. eos implemented a year-round approach to finding and working with socially fluent creators. The team produced campaigns such as the Ice Cream Flavor Lab and developed concepts like Dirty DMs, featuring a grandmother reading real NSFW social media comments about body lotion. Creators were sourced from a large global community to better connect with eos’ target audience. eos also partnered with diverse talent both in front of and behind the camera. The Ice Cream Flavor Lab campaign outperformed typical benchmarks by 8x. eos leveraged access to a 160k+ global creator community to support its content efforts. The work helped the brand connect with Gen Z and Millennial audiences through creators’ authentic voices.

Delivered by

Tongal