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2 business cases for Accor

Engaged 500 Freelancers and Delivered 40 Active Projects Since 2017
Key results
- 500 freelancers engaged
- 6 months average engagement
- 40 active projects
In 2022, Accor faced major hiring challenges for experienced IT experts. The company also dealt with a fragmented talent marketplace. These issues made it difficult to access the right specialist profiles quickly across its organization. Accor implemented a freelance resourcing approach by partnering with a marketplace starting in 2017. The company worked with experienced freelancers across roles including Product Designers, Digital Project Managers, Business Analysts, and Marketing Project Managers. Engagements were typically structured as medium-term assignments. Since 2017, Accor engaged 500 experienced freelancers on average 6-month engagements. At the time of the case, 40 freelance projects were underway across multiple functions. This approach helped Accor address its need for experienced experts despite broader hiring challenges.
HospitalityProject Management
Delivered by
Malt
Engaged 500 Freelancers Across 15 Brands Since 2017
Key results
- 500 freelancers engaged
- 6 months average engagement
- 40 active projects
Accor, a hotel industry leader with fifteen brands worldwide, faced major challenges in 2022. Hiring experienced IT experts was difficult. The talent marketplace was fragmented, making it harder to source and manage the right profiles. Accor worked with experienced freelancers through a consolidated talent marketplace approach. Engagements were structured with an average duration of six months. Freelancers were brought in across multiple roles to support business and digital initiatives. Since 2017, Accor had worked with 500 experienced freelancers on average six-month engagements. At the time of the case, 40 freelance projects were underway. These projects spanned Product Designers, Digital Project Managers, Business Analysts, and Marketing Project Managers.
Project Management
Delivered by
Malt

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