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Adidas Achieved 4.2%+ Engagement Rate with 40+ Golf Creators on Instagram

Adidas launched a new shorts line and wanted to take a non-traditional approach to gather market feedback. Instead of creating an in-house focus group, they sent products directly to consumers and asked them to share their feedback. They also wanted to create buzz on Instagram around the product launch. Working with Social Native, Adidas asked golf creators to share their perspectives on the fit, comfort, and style of their new shorts line on Instagram. The creators posted content showcasing how they wore and styled the products, providing authentic feedback and engagement with their audiences. Adidas worked with over 40 creators to generate product awareness online, scoring a 4.2%+ engagement rate. As a result of the creator feedback, Adidas created new designs after observing how the creators wore the product. Because creators were rolling up the pant legs, Adidas decided to create a pair of shorter shorts based on this consumer insight.

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Social Native

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Over 1,500 Participants Supported for a Juneteenth Community Run in Santa Monica

The customer needed to deliver a high-impact community run in Santa Monica that honored Juneteenth through movement and culture. The event required flawless coordination to keep a large crowd moving safely and smoothly. They also needed the on-site experience to feel energetic and aligned with the brand. Managing participant flow, safety, and guest experience at scale was a core challenge. A professional event staffing plan was implemented to support end-to-end execution on-site. Staff were positioned to manage participant check-in and flow, provide wayfinding and guest support, and maintain safe operations throughout the experience. The team operated as an extension of the brand to keep energy high while ensuring coordination stayed tight. Execution focused on keeping the event seamless from arrival through completion. The event brought together over 1,500 participants in a coordinated run experience in Santa Monica. Operations were supported to keep the experience safe and seamless while maintaining high brand energy. The customer executed a large-scale community activation with staffing coverage designed to match the pace and complexity of the event. The outcome was a successfully staffed, high-attendance Juneteenth activation.

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Premier Staff