BabylistThe customer this was delivered for.100% Team Member Retention and Expanded Benefits with PEO Transition
Key results
- 100% Team Member retention
- 15.3% Projected growth rate of the freelance platform market during 2021-2026
- USD 245.91 billion PEO-BPO industry's value in 2021
Babylist faced a significant challenge in building a scalable remote team that aligned with their company values while solving job security issues. As their user base grew, Babylist relied heavily on a large team of freelancers to manage customer support and operations. Although they gained flexibility and expertise from freelancers, issues such as lack of job security, IT support, and data privacy concerns limited the potential for long-term growth and team cohesion. To address these challenges, Babylist embarked on a mission to find a Professional Employer Organization (PEO) partner to manage employee-related responsibilities like benefits, payroll, and taxes. This transition aimed to retain the quality of freelance work while providing work contract benefits, thus ensuring security for their team and aligning with their core value of prioritizing people. After extensive research, Babylist chose Boldr for their alignment in culture, focus on data security, and comprehensive team support, which promised a seamless transition for the Happiness Heroes team. The partnership with Boldr resulted in significant improvements for Babylist. Despite initial concerns, the shift to Boldr led to 100% retention of their Philippines workforce, who previously expressed reluctance towards a structured work environment. The transition offered enhanced benefits such as health coverage, paid leaves, and mental health support. It strengthened the relationship between Babylist and its team members, ensuring job security and a positive, supportive work culture that aligned with both Babylist’s and Boldr's values.
Boldr