Open Cloud

BlueprintThe customer this was delivered for.Action CenterSave this case, request the same outcome from Model B, share it, or get in touch.

Delivered 1 Brand Identity Overhaul for Blueprint

Blueprint, an emerging AdTech company entering a growth phase, needed a distinctive brand presence. It had to differentiate in a visually saturated digital landscape. The brand also needed to resonate with advertising professionals. It aimed to move away from conventional SaaS branding approaches. A comprehensive brand identity overhaul was implemented. The work focused on a punchy and concise identity grounded in authentic positioning rather than industry hyperbole. A website template design for HubSpot was delivered to support consistent digital execution. Master collateral guidelines were developed to ensure consistent brand application. The engagement delivered a complete brand identity overhaul for Blueprint. The brand positioning avoided SaaS clichés and emphasized authentic differentiation. A HubSpot website template and master collateral guidelines enabled consistent rollout across channels. The company emerged with a clearer, more distinctive brand presence for its growth phase.

Delivered byVerified outcomeThe customer confirmed this result through Human Cloud verification — it is not the vendor’s own account of it.

Model B

BlueprintThe customer this was delivered for.Action CenterSave this case, request the same outcome from Model B, share it, or get in touch.

Delivered 1 Comprehensive Brand Identity Overhaul

Blueprint, an emerging AdTech company entering a growth phase, needed a distinctive brand presence to stand out in a visually saturated digital landscape. The company aimed to resonate with advertising professionals while moving away from conventional SaaS branding approaches. It lacked a clear, differentiated identity and consistent expression across touchpoints. A comprehensive brand identity overhaul was implemented for Blueprint. The work delivered a punchy and concise identity focused on authentic positioning rather than industry hyperbole. A website template design for HubSpot was produced to support consistent digital execution. Master collateral guidelines were developed to standardize brand application. The engagement delivered a complete brand identity overhaul and a fresh positioning that avoided SaaS clichés. Blueprint received a HubSpot website template design to apply the new identity online. The company also received master collateral guidelines to support consistent brand usage. These deliverables equipped Blueprint with a cohesive, differentiated presence for its growth phase.

Delivered byVerified outcomeThe customer confirmed this result through Human Cloud verification — it is not the vendor’s own account of it.

Model B