ConvokeThe customer this was delivered for.Achieved 22% LinkedIn Follower Growth and 2.9M+ Impressions
Key results
- 10X marketing output increase
- 2.9M+ LinkedIn impressions generated
- 22% follower growth on LinkedIn
Convoke, a B2B SaaS FinTech company, had developed an ideal solution but lacked market visibility. Leadership wore multiple hats, and marketing was consistently deprioritized. Internal efforts stayed scattered and did not create sustained momentum. A fractional marketing executive, Hilary Sutton, was deployed to provide strategic direction and structure. She delivered organization and influenced the team to align around clearer priorities. The engagement replaced ad hoc marketing activity with coordinated execution. Convoke generated 2.9M+ LinkedIn impressions and achieved 22% follower growth on LinkedIn. Marketing output increased by 10X compared to prior efforts. The engagement continued for 15+ months, indicating sustained traction over time.
Malloy Industries