Open Cloud

Infinity Marketing Team (State Farm)The customer this was delivered for.Action CenterSave this case, request the same outcome from The Bench, share it, or get in touch.

Deployed 20 Activation Teams and Managed 1,000+ Event Days Annually

Infinity Marketing Team ran an ambitious lead generation program for State Farm Insurance that required reliable full production coverage. The program spanned pop-up events at sporting events, concerts, festivals, and similar venues. It needed consistent staffing and coordination to execute large-scale, multi-city activations. A staffing partnership was implemented to support the program’s execution. Recruiting, onboarding, and coordinating contractors were handled to ensure event teams were ready for deployments. The program also used personalized bobbleheads as a community connection tool for State Farm agents at events. The program operated with 20 activation teams traveling to 39 cities annually and delivered more than 1,000 event days annually. Over 200 contractors were recruited and onboarded to support the execution. The work contributed to record-setting lead generation results and multiple industry awards for marketing excellence.

Delivered byVerified outcomeThe customer confirmed this result through Human Cloud verification — it is not the vendor’s own account of it.

The Bench

Infinity Marketing Team (State Farm)The customer this was delivered for.Action CenterSave this case, request the same outcome from The Bench, share it, or get in touch.

Deployed 200+ Contractors Across 1,000+ Event Days in 39 Cities

Infinity Marketing Team ran an ambitious lead generation program for State Farm Insurance that required consistent, high-volume event execution. The program depended on pop-up activations at sporting events, concerts, festivals, and similar venues. It needed reliable staffing coverage across many locations and dates each year. Scaling the program demanded rapid recruiting and tight coordination of a large contractor workforce. A staffing partnership was implemented to support the program’s execution. The team recruited, onboarded, and coordinated over 200 contractors to staff the tour. It organized 20 activation teams that traveled to 39 cities annually. These teams delivered personalized bobbleheads as a community connection tool for State Farm agents. The program executed more than 1,000 event days annually since 2022. It supported record-setting lead generation results for the campaign. It also contributed to multiple industry awards for marketing excellence. The staffing and coordination approach enabled consistent delivery across cities and event venues.

Delivered byVerified outcomeThe customer confirmed this result through Human Cloud verification — it is not the vendor’s own account of it.

The Bench

Infinity Marketing Team (State Farm)The customer this was delivered for.Action CenterSave this case, request the same outcome from The Bench, share it, or get in touch.

Deployed 20 Activation Teams Across 39 Cities Annually

Infinity Marketing Team ran an ambitious lead generation program for State Farm Insurance that required reliable staffing at scale. The program operated as a traveling tour with pop-up events at sporting events, concerts, festivals, and similar venues. It needed consistent recruitment, onboarding, and coordination to support recurring activations across many locations. The effort had been running since 2022. A staffing partner was engaged to support the program end-to-end. The team recruited and onboarded contractors and coordinated field staffing for the traveling activations. It supported 20 activation teams that moved between cities for scheduled event days. The program also used personalized bobbleheads as a community connection tool for State Farm agents. The program staffed and coordinated over 200 contractors to support nationwide activations. It managed more than 1,000 event days annually while maintaining coverage across 39 cities each year. It successfully deployed 20 activation teams to execute pop-up events at major venues. The tour supported the ongoing lead generation effort for State Farm since 2022.

Delivered byVerified outcomeThe customer confirmed this result through Human Cloud verification — it is not the vendor’s own account of it.

The Bench