Open Cloud

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Delivered 18 UX/UI Concepts and 180+ Screens in Under 3 Weeks

Macy’s needed to run a live design thinking exploration during NRF’s annual “Big Show” while e-commerce innovation was a central focus of the event. Leadership wanted to rethink macys.com (https://macys.com) beyond transactional functionality and better express the brand promise of being a fashion authority. The team also needed multiple modern design directions that could showcase multiple modern looks. The effort required rapid execution and fast turnaround. A crowdsourced LUX (Live User Experience) redesign concepts challenge was planned and executed around the NRF event. The work focused on reimagining key consumer experiences on macys.com (https://macys.com), with goals including personalized outfitting and shifting users away from a coupon-driven mindset toward value tied to style and emotionally rewarding experiences. Concepts explored modern technology opportunities such as AR, AI, and shoppable video. A rolling checkpoint was used to provide in-progress feedback, and an AI-based shopping assistant feature selected by NRF attendees was added to the specification. The effort produced 18 unique UX/UI design concepts for a new macys.com. More than 180 individual screens were delivered back to the Macy’s team from the fast design challenge. The community participation included 41 registrants representing 7 countries. The overall timeline moved from initial idea to final results in under three weeks, with the design challenge itself completed in less than two days.

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Topcoder

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Reduced Shipping Costs via 1 Java 8 Packaging Optimization Algorithm

Macy’s faced inefficiencies in fulfillment packaging that made it difficult to optimize box capacity for customer orders. This led to using more boxes and bags than necessary. The excess packaging increased shipping costs and risked hurting the customer experience through less efficient delivery preparation. Macy’s brought in optimization and algorithms expertise with the ability to integrate into its Java 8 environment. The expert designed a custom algorithm to determine the most efficient packaging combinations based on item dimensions, weight, and volume, along with available box and bag capacities. The work included pseudo code and a Java implementation, plus mock CSV data and test simulations to validate performance under realistic conditions. Post-simulation analysis showed a significant reduction in the number of packages required per order. This improved packaging efficiency and reduced shipping costs by using box and bag capacity more effectively. The more compact packaging also supported a better customer experience and improved sustainability outcomes through reduced packaging use.

Delivered by

Experfy

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Achieved Hundreds of Employee Ambassadors Mobilized for Shoppable Social Content

Macy's needed a scalable way to activate its influencer network with authentic, on-brand social content. The team wanted employee-led storytelling that could connect with customers beyond the retail environment. They also needed a consistent flow of shoppable videos that employees could confidently share on their own channels. Macy's paired passionate employees around the country with local filmmakers and editors. The program equipped employee ambassadors with tools to create regular social content featuring their favorite products. Those shoppable videos were produced on an ongoing basis and distributed through each ambassador’s social channels. The initiative mobilized hundreds of social-savvy employee ambassadors who understood the Macy's brand. It generated an ongoing stream of shoppable social content shared through ambassadors’ channels. The content helped ambassadors build engaged follower communities, make authentic connections with customers, and support sales beyond retail walls.

Delivered by

Tongal

Macy'sThe customer this was delivered for.Action CenterSave this case, request the same outcome from Tongal, share it, or get in touch.

Mobilized 100+ Employee Ambassadors for Shoppable Social Content

Macy's needed a scalable way to generate authentic, shoppable social content that resonated with customers. The company wanted content that extended influence beyond retail walls. It also needed to activate employees who understood the brand to create regular product-focused posts. Macy's paired passionate employees across the country with local filmmakers and editors. The program equipped hundreds of social-savvy employee ambassadors with tools to develop regular social content featuring their favorite products. The shoppable videos were then shared on each ambassador's social channels. The program mobilized hundreds of employee ambassadors to power the influencer network. It delivered an ongoing stream of shoppable social content distributed through ambassadors’ channels. The approach helped ambassadors make authentic connections with customers, build engaged follower communities, and drive sales beyond retail walls.

Delivered by

Tongal