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Delivered 5 Los Angeles Activations for Metcon 10 Launch

Nike Los Angeles needed to manage community gym partnerships and deliver a cohesive launch for the Metcon 10 shoe. The campaign required local coordination across multiple gyms and studios in Los Angeles. It also needed programming that connected with women through a clear theme of transforming stress into strength. The team managed community gym partnerships and produced branded activations tied to the Metcon 10 launch. The campaign delivered strength, yoga, and mindfulness sessions across participating locations. It also supported community leaders with exclusive trainer seeding kits and coordinated a social media rollout featuring Los Angeles women. The launch was executed through five immersive gym and studio activations across Los Angeles. The partnership continued as a multi-year relationship that began in 2022. The campaign combined in-person programming, community leader support, and coordinated social amplification to support the Metcon 10 release.

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The Bench

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Delivered 5 LA Activations for Partnership Since 2022

Nike Los Angeles needed support managing community gym partnerships while launching the Metcon 10 shoe. The team aimed to engage women across Los Angeles through immersive experiences tied to mind, body, and sport. The challenge included coordinating multiple fitness modalities and aligning community participation with a cohesive brand narrative. A program was implemented to manage community gym and studio partnerships and produce branded activations across Los Angeles. The rollout included strength, yoga, and mindfulness sessions designed around transforming stress into strength. Exclusive trainer seeding kits were distributed to community leaders, and a coordinated social media rollout featured LA women embodying the “victor” mindset. The campaign delivered five gym and studio activations across Los Angeles tied to the Metcon 10 launch. The partnership continued as a multi-year relationship that began in 2022 supporting Nike Holistic Fitness in Los Angeles. The effort connected community leaders, in-person programming, and social amplification into a unified activation series.

Delivered byVerified outcomeThe customer confirmed this result through Human Cloud verification — it is not the vendor’s own account of it.

The Bench

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Deployed 120+ Certified Coach Buses and Transported 4,000+ Students Safely

Nike needed to transport a very large number of students during school hours for a private concert event honoring students affected by the LA fires. The event, called The Assembly, brought together over 4,000 students from the Pasadena and Altadena school districts. Managing safe, coordinated transportation at that scale required tight logistics and accountability from start to finish. A comprehensive travel logistics plan was implemented to move students to and from the event. Student waivers were collected to support participation and safety requirements. Over 120 certified coach buses were sourced from across multiple states. Coordination was managed closely with both school districts to ensure students were safe and accounted for during loading and transport. The program successfully transported over 4,000 students from the Pasadena and Altadena school districts to the private concert experience. Over 120 certified coach buses were secured from multiple states to support the movement. School partners recognized the effort, with an assistant principal citing the hours and dedication that went into coordination and describing the experience as once-in-a-lifetime for students.

Delivered byVerified outcomeThe customer confirmed this result through Human Cloud verification — it is not the vendor’s own account of it.

The Bench

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Delivered 4 Running Events Across 3 Countries in 2024

Nike needed comprehensive operational and ground support to execute multiple running activations across Los Angeles in 2024. The programming spanned pre-race, recovery, and relay formats with varied logistics and partner coordination needs. The customer also required consistent execution that supported six run crews across the city. Operational support was implemented across a Pre-race Shakeout Run for LA Marathon participants in March and a Recovery Hub at Blue Ribbon Sports in Santa Monica. The Recovery Hub included coordination for ice baths, massage chairs, and stretch therapists. Organizational support was also provided for the Cease-and-Desist Relay hosted by Nike Koreatown Run Club in June. Victory Relay programming and execution were delivered in August at the LA Coliseum, including vendor sourcing, talent management, and ground support. The engagement supported 26,000 LA Marathon runners and enabled 320 competitors to participate in the Victory Relay at the LA Coliseum. Four major running events were executed in 2024 across Nike’s Los Angeles programming calendar. Ongoing support was delivered across six Nike run crews citywide, strengthening Nike’s ability to run coordinated activations throughout Los Angeles.

Delivered byVerified outcomeThe customer confirmed this result through Human Cloud verification — it is not the vendor’s own account of it.

The Bench

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Delivered After Dark Tour Across 6 Global Cities

Nike faced the challenge of launching the After Dark Tour, a series of late-night women’s races, across six global cities. For the Los Angeles edition, multiple agency partners needed to share and manage event assets without losing visibility or control. The activation also required coordination across kickoff events, retail experiences, race-day logistics, and post-race programming. A centralized organizing approach was implemented for the LA edition to keep partners aligned. Tracking tools were created to manage shared assets such as signage and merchandise across multiple agencies. The work also coordinated kickoff events and retail experiences, handled race-day transportation for Students Run LA, and organized the post-race party at Nike Well Collective. The LA activation was executed as part of a six-city global tour with coordinated, citywide planning. Shared assets were managed through the tracking tools to support multiple agency partners. Transportation for Students Run LA and the post-race party at Nike Well Collective were delivered alongside the broader event experience.

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The Bench

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Delivered 500+ Attendee Training Event Ahead of Nike After Dark Tour

Nike needed a high-energy training experience in the weeks leading up to the Nike After Dark Tour in Los Angeles. The event required seamless pre-event planning and on-the-ground execution. Nike also needed a location that matched the energy of the workout while supporting a large participant turnout. The team managed both pre-event planning and on-the-ground logistics to bring the workout to life. They scouted and selected the rooftop of the Skylight Row parking garage as the venue. They also sourced vendors, managed check-ins, and built out a full post-workout recovery lounge. Over 500 participants attended the workout. Attendees left feeling strong, confident, and prepared for race day. The event supported runners as they got ready to complete 13.1 miles at the half-marathon.

Delivered byVerified outcomeThe customer confirmed this result through Human Cloud verification — it is not the vendor’s own account of it.

The Bench