NotaThe customer this was delivered for.2 Local Papers Closed Weekly as Nota Built an AI Journalism Roadmap
Key results
- 2 local papers closed every week
- 57% drop in newspaper and newsroom employees since 2004
- 2 LLM experts staffed via Tribe
Local news faced steep declines, with estimates saying 2 local papers closed every week and newsroom employment dropped 57% since 2004. Nota wanted to help publishers fight expanding “news deserts” by streamlining content creation and distribution. As Generative AI advanced quickly, the team needed to understand how to incorporate the technology into an actionable product roadmap. They also needed domain-specific guidance on SEO impacts, model choices, and differentiation in a crowded landscape. Nota partnered with Tribe to obtain immediate expertise and ongoing advisory support on Generative AI. Tribe assembled a two-person team: an LLM/SEO-focused senior data scientist and an NLP-focused data scientist/ML engineer to advise on models, interoperability, and architecture tradeoffs. The engagement included deep dives on GenAI’s impact on SEO, competitive landscape analysis, and ongoing roadmap guidance. This support helped Nota align technical decisions with product strategy and prepare for partner conversations. The work accelerated Nota’s ability to make informed model and architecture decisions and to shape a strategic AI product roadmap. Documentation and recommendations were used to quickly align the broader company and kickstart deeper technical exploration. The effort also supported a successful partnership meeting and contributed to Nota’s collaboration with Microsoft as part of the Microsoft Journalism Hub. Overall, Nota reported increased confidence in execution and decision-making as it moved into the next growth phase.
Tribe AI