OuterThe customer this was delivered for.Scaled to #1 Fastest-Growing DTC Brand in the U.S.
Key results
- 100x efficient scaling of paid Google spend via expert management
- 10x efficient scaling of paid Facebook spend via freelance talent
- #1 fastest-growing DTC brand in the U.S. in Summer 2020
Outer, a direct-to-consumer outdoor furniture brand, launched nationwide in Spring 2019 and achieved immediate product-market fit. Sales boomed, but the two-person marketing team — VP of Marketing Corinne Crockett and a community manager — struggled to keep up as the business grew 10x. They needed expert help scaling digital campaigns to match explosive organic growth but lacked the bandwidth to hire through traditional channels. The company turned to MarketerHire and was matched with Savannah, a paid digital freelancer who became operational within three weeks. Savannah managed all of Outer's digital campaigns, scaling paid Google spend 100x and paid Facebook spend 10x efficiently. When the COVID-19 pandemic hit, shifting consumer behavior rapidly, the MarketerHire freelancer helped Outer adapt its advertising strategy in real time. The results were extraordinary. In the summer of 2020, Outer was named the number-one fastest-growing DTC brand in the United States. Savannah's management of paid digital campaigns was integral to that achievement. The freelancer remained with the team for over a year, functioning as a true embedded team member rather than an outside contractor. Crockett described finding Savannah through MarketerHire as "one of the best things that has happened to our team."
MarketerHire LLC