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Pet Poison HelplineThe customer this was delivered for.Action CenterSave this case, request the same outcome from Authentic, share it, or get in touch.

Deployed 1 Fractional CMO and Delivered a Formal Marketing Function

Pet Poison Helpline had grown organically for nearly 20 years through referrals and word of mouth. The organization lacked a formal marketing strategy and dedicated resources. This made it difficult to justify marketing investment and build a scalable foundation to support continued growth. A Fractional CMO was deployed to assess the current state and build the business case for marketing investment. The engagement developed a marketing team structure and job descriptions and interviewed final candidates. It also created an integrated strategy spanning brand architecture, website, social media, and content. The work established Pet Poison Helpline’s first formal marketing function after nearly 20 years of organic growth. A complete marketing strategy and defined brand architecture were delivered. Team structure and hiring were completed to support continued growth.

Delivered by

Authentic

Pet Poison HelplineThe customer this was delivered for.Action CenterSave this case, request the same outcome from Authentic, share it, or get in touch.

Deployed 1 Fractional CMO to Build a Strategic Marketing Foundation

Pet Poison Helpline, a leader in animal poison control, had grown organically for nearly 20 years through referrals and word of mouth. It lacked a formal marketing strategy and dedicated marketing resources. That gap limited its ability to systematize growth beyond organic channels. A Fractional CMO was deployed to assess the current state and clarify what marketing investment was required. The engagement built the business case for marketing investment and designed a marketing team structure with job descriptions. It also supported the interview process for final candidates and created an integrated strategy covering brand architecture, website, social media, and content. The work established Pet Poison Helpline’s first formal marketing function after nearly 20 years of organic growth. It delivered a complete marketing strategy and defined the team structure needed to execute it. It also clarified brand architecture and created a foundation intended to support continued growth.

Delivered by

Authentic