Open Cloud

Stanley Black & DeckerThe customer this was delivered for.Action CenterSave this case, request the same outcome from Wripple, share it, or get in touch.

Three Experts Assembled for Rapid Campaign Refresh

Stanley Black & Decker's long-standing "Grow the Trades" initiative needed an evolution to appeal to Gen Z and Gen Alpha, who often overlooked trades as a career path. The company sought to reintroduce skilled trades as a viable, modern option, moving beyond a minor adjustment to a comprehensive, ground-up refresh to make the trades more visible and attractive to a younger generation. Stanley Black & Decker partnered with Wripple to find a team with strategic insight, creative power, and cultural relevance for this significant challenge. Within days, Wripple's platform matched them with a nimble trio consisting of a brand planner, copywriter, and art director. This specialized team quickly developed a strategic foundation rooted in audience insight, reframing outdated stereotypes and aligning the campaign with Gen Z and Gen Alpha's values like independence, social impact, and practical career paths free from student debt. The collaboration resulted in a bold and strategically grounded refresh of the "Grow the Trades" campaign, designed to resonate with young career seekers. The new creative concepts opened the door to an authentic, modern conversation with Gen Z and Gen Alpha, effectively attracting the next generation of skilled professionals. Wripple delivered a strategic and creative team that provided precisely what was needed, leading to seamless collaboration and creative work that exceeded expectations.

Delivered byVerified outcomeThe customer confirmed this result through Human Cloud verification — it is not the vendor’s own account of it.

Wripple

Stanley Black & DeckerThe customer this was delivered for.Action CenterSave this case, request the same outcome from Topcoder, share it, or get in touch.

Delivered 3 AR and Command Center Design Challenges in 20 Days

Stanley Black & Decker aimed to transform collaboration and decision-making across its 150+ factories worldwide. The company needed two connected solutions: a hands-free mobile experience for factory technicians and a centralized command center interface for real-time oversight. The mobile tool needed to help technicians troubleshoot machinery using Augmented Reality glasses while connecting with remote experts. The command center needed to provide live visibility into asset health, production flow, and workforce coordination. A series of three Rapid User Experience (RUX) challenges was launched to conceptualize and refine a visual collaboration platform connecting factory technicians with remote machine experts. Designers created two interfaces: a hands-free Augmented Reality experience for technicians and a touchscreen experience for experts using tablets. The Augmented Reality interface enabled access to live machine data, blueprints, and remote guidance through real-time voice and video via voice control. The expert interface supported monitoring sensor data, reviewing asset history, and collaborating through annotations, remote commands, and live video. Stanley Black & Decker received a forward-looking design foundation to support digital transformation in manufacturing operations. The Augmented Reality tool improved technician efficiency and enabled remote collaboration with experts. The command center enhanced visibility and responsiveness at a global scale. The approach accelerated innovation while keeping user needs at the center.

Delivered byVerified outcomeThe customer confirmed this result through Human Cloud verification — it is not the vendor’s own account of it.

Topcoder