SuperkinThe customer this was delivered for.Grew Organic Traffic 106% with Expert SEO Foundation
Key results
- 106% increase in organic traffic via expert SEO strategy
- 2x traffic return on optimized pages in under 5 months
- 2-phase SEO approach covering technical and content marketing
Superkin, a brand for exceptional and expecting women, was co-founded by Miriam Williams and Tara Elwell Henning. While the founders brought strong operational and merchandising skills, they lacked tactical marketing expertise, particularly in SEO. They initially hired a part-time SEO expert through their personal network, but that expert soon left for a full-time position elsewhere, leaving Superkin without critical search optimization support at a pivotal growth stage. The co-founders turned to MarketerHire to find a replacement SEO specialist quickly. They ruled out agencies due to cost and preferred working one-on-one with a dynamic individual. MarketerHire matched them with an expert SEO marketer who executed a two-phase strategy: first addressing technical SEO foundations, then building out content marketing to drive organic growth. The marketer integrated seamlessly and moved fast. The results were significant. Superkin achieved a 106% increase in organic traffic to their site. Optimized pages saw a 2x traffic return in under five months. The two-phase SEO approach — technical cleanup followed by content strategy — gave the brand a solid foundation for sustained organic growth, proving that expert freelance talent could deliver enterprise-quality SEO results for an early-stage company.
MarketerHire LLC