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2 business cases for Theisen's

Achieved 40% Direct Mail Savings and 20% YoY Co-op Funding Growth
Key results
- 40% reduction in direct mail costs
- 20% YoY growth in vendor co-op funding
Theisen's, a farm and home retail chain, needed to optimize marketing spend and strengthen vendor relationships. Marketing operations required assessment to identify inefficiencies and opportunities. The team also needed to maintain campaign effectiveness while controlling costs. A Fractional CMO was deployed to evaluate marketing operations and guide improvements. The engagement developed a marketing strategy aligned to budget and performance goals. Efficiency initiatives were implemented to streamline execution and support stronger vendor co-op collaboration. The engagement achieved a 40% reduction in direct mail costs while maintaining effectiveness. It also delivered 20% year-over-year growth in vendor co-op funding. Marketing ROI improved across channels as operations became more efficient.
Process Improvement
Delivered by
Authentic
Achieved 40% Direct Mail Reduction and 20% YoY Vendor Co-op Growth
Key results
- 40% reduction in direct mail costs while maintaining effectiveness
- 20% YoY growth in vendor co-op funding
Theisen's, a farm and home retail chain, needed to optimize its marketing spend and improve vendor relationships. Marketing operations required assessment to identify inefficiencies and opportunities to improve performance. The team sought to reduce costs without sacrificing the effectiveness of key channels. A Fractional CMO was deployed to evaluate the existing marketing function and clarify priorities. The engagement assessed marketing operations, developed an updated strategy, and implemented efficiency improvements. The work focused on strengthening vendor co-op collaboration while maintaining campaign effectiveness. The engagement delivered a 40% reduction in direct mail costs while maintaining effectiveness. It also produced 20% year-over-year growth in vendor co-op funding. Marketing ROI improved across channels as operations became more efficient and aligned to strategy.
RetailProcess Improvement
Delivered by
Authentic

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