True AmesThe customer this was delivered for.Achieved Enhanced Online Experience for 100+ Product Variants
Key results
- Over 100+ variants handled for custom bundle experience
True Ames, a surfboard fin provider, needed to significantly upgrade its Shopify store to ensure design consistency, improve site speed, and optimize performance. The existing theme required a complete overhaul to provide the online experience their customers deserved. They also sought to enhance the customer journey within their B2B wholesale portal. Storetasker expert Thomas Kimura collaborated with True Ames to execute a full website redesign. Thomas audited the current theme, aligned on a new consistent design, and built a custom theme including a "choose your fin" page, distinct mobile menu displays, and a custom bundle experience capable of handling over 100+ product variants. The collaboration also extended to improving the customer experience for the B2B wholesale portal. The project successfully delivered the desired website overhaul, meeting all specific requests and outlined requirements. This led to improved site speed and optimization, significantly enhancing the online experience for True Ames's customers. The custom solutions, including the complex variant bundling, enabled efficient management of their extensive product catalog.
Storetasker