Vault22The customer this was delivered for.Built GTM Architecture and Repositioned a Fintech for UAE Expansion
Vault22 is one of South Africa's leading budgeting, financial-wellness and investment platforms, now expanding into the UAE. Entering a new market required sharper positioning and a clear go-to-market structure. They needed ongoing GTM strategy and execution support. Rafiki refined Vault22's positioning to fit its growth ambitions and new market. The team built out a GTM architecture and executes against it on an ongoing basis. This provided Vault22 with both strategic direction and hands-on delivery. Vault22 gained refined positioning and a structured GTM architecture supporting its UAE expansion. Rafiki continues to build and execute the go-to-market on an ongoing basis. The partnership gives Vault22 sustained GTM capacity as it scales internationally.
Rafiki Works