Whole30The customer this was delivered for.Achieved 4.7x Facebook ROAS on First DTC Product Launch
Key results
- 4.7x Facebook ROAS via expert paid social management
- 1.7 million Facebook impressions on first DTC campaign
- 2 marketers hired via MarketerHire for DTC launch
Whole30, the renowned nutritional program with nearly a million Instagram followers, faced an unusual challenge in late 2020. Despite being a hugely successful media company with a bestselling book franchise, the brand had never sold products directly to consumers. When they launched a line of salad dressings and needed to build a direct-to-consumer channel before their critical January season, they had no e-commerce infrastructure, no 3PL, and no digital marketing expertise in-house. The team partnered with MarketerHire to find a part-time paid digital contractor who could lead the DTC launch on a tight timeline. They needed someone flexible since they were uncertain about the exact hours or duration of the engagement. MarketerHire matched them with a freelancer who could set up and manage paid social campaigns for the new e-commerce operation, getting them ramped up quickly ahead of Whole30's biggest season. The launch exceeded expectations. The paid Facebook campaigns generated 1.7 million impressions and achieved a 4.7x ROAS, a remarkable result for a brand's first-ever DTC push. Whole30 ultimately hired two marketers through the platform, and the success of the freelance engagement validated their move into direct-to-consumer sales during their most important revenue period of the year.
MarketerHire LLC