The Bella Bowman Foundation, dedicated to pediatric brain cancer research and comfort care, needed a website that accurately and effectively conveyed its vital mission and work. Their existing digital presence required an update to align with new brand guidelines and project a more professional and refined image. The vendor undertook a comprehensive redesign and development of a new website for the foundation. This project meticulously incorporated the organization's updated brand guidelines, ensuring that the new digital platform accurately reflected their current identity and values. The redesigned and redeveloped site successfully delivered a significantly more premium and polished online experience. This enhanced digital presence now more effectively and accurately reflects the Bella Bowman Foundation’s crucial mission and the important work they perform.

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Baton Rouge Training Center, a leading youth wrestling club, previously relied solely on social media for its digital presence. This social-only approach lacked a centralized platform, making it challenging for athletes and families to easily access necessary information, manage class schedules, and handle merchandising. The vendor addressed this by building a comprehensive website from the ground up, effectively transforming their fragmented social presence into a unified digital hub. A key component of this solution was the integration of both merchandising and class scheduling systems directly into the new platform. The new website successfully established a centralized digital hub, providing a single point of access for all club-related activities. This seamless integration created a significantly improved experience, allowing athletes and their families to effortlessly access everything they needed in one convenient location.

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Students Run LA, a long-standing organization empowering students through marathon training, required an updated digital presence as it embarked on its next phase. Their existing platform needed to better showcase their impact and facilitate engagement across diverse user groups, including students, parents, volunteers, donors, and alumni. The vendor collaborated with SRLA to design and develop a refreshed srla.org. This comprehensive effort focused on creating a more dynamic and user-friendly platform, addressing every aspect from site structure and navigation to content capture and headshots. The newly developed website successfully provided a more dynamic and intuitive experience for all stakeholders. It significantly improved SRLA's ability to showcase its impactful work and made it considerably easier for students, parents, volunteers, donors, and alumni to actively participate and get involved with the organization.

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Infinity Marketing Team (IMT) launched an ambitious national lead generation program for State Farm Insurance. This program, the Good Neighbor Crew Bobblehead YOU! Tour, involved 20 activation teams hosting pop-up events. With over 1,000 event days and 39 cities to cover, IMT faced a significant challenge in hiring and managing a robust team of field market staffers. They needed external support to successfully execute this large-scale initiative. The Bench was brought in to act as a seamless extension of IMT's team. They undertook the critical task of recruiting and onboarding over 200 contractors. These contractors provided hands-on support across the numerous event sites nationwide. Additionally, The Bench provided substantial oversight, efficiently managing both the personnel and payment processes once the program was operational. The collaboration led to remarkable success for the Bobblehead YOU! Tour program. Last year alone, the initiative generated record-setting leads, demonstrating its significant impact on lead generation. Furthermore, the program won multiple industry awards for excellence in marketing, recognizing its innovative and effective approach. IMT acknowledged The Bench's indispensable contribution to these successes, highlighting their role as a trusted partner.

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Enterprise Readiness Certification certifies that The Bench is ready and able to scale across an enterprise environment, including talent quality, service quality, technology stack, compliance, governance, and prior success.

Nike Los Angeles needed support managing community gym partnerships while launching the Metcon 10 shoe. The team aimed to engage women across Los Angeles through immersive experiences tied to mind, body, and sport. The challenge included coordinating multiple fitness modalities and aligning community participation with a cohesive brand narrative. A program was implemented to manage community gym and studio partnerships and produce branded activations across Los Angeles. The rollout included strength, yoga, and mindfulness sessions designed around transforming stress into strength. Exclusive trainer seeding kits were distributed to community leaders, and a coordinated social media rollout featured LA women embodying the “victor” mindset. The campaign delivered five gym and studio activations across Los Angeles tied to the Metcon 10 launch. The partnership continued as a multi-year relationship that began in 2022 supporting Nike Holistic Fitness in Los Angeles. The effort connected community leaders, in-person programming, and social amplification into a unified activation series.

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State Farm Insurance ran an ambitious lead generation program that required reliable staffing at scale. The program operated as a traveling tour with pop-up events at sporting events, concerts, festivals, and similar venues. It needed consistent recruitment, onboarding, and coordination to support recurring activations across many locations. The effort had been running since 2022. A staffing partner was engaged to support the program end-to-end. The team recruited and onboarded contractors and coordinated field staffing for the traveling activations. It supported 20 activation teams that moved between cities for scheduled event days. The program also used personalized bobbleheads as a community connection tool for State Farm agents. The program staffed and coordinated over 200 contractors to support nationwide activations. It managed more than 1,000 event days annually while maintaining coverage across 39 cities each year. It successfully deployed 20 activation teams to execute pop-up events at major venues. The tour supported the ongoing lead generation effort for State Farm since 2022.

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State Farm Insurance ran an ambitious lead generation program that required consistent, high-volume event execution. The program depended on pop-up activations at sporting events, concerts, festivals, and similar venues. It needed reliable staffing coverage across many locations and dates each year. Scaling the program demanded rapid recruiting and tight coordination of a large contractor workforce. A staffing partnership was implemented to support the program’s execution. The team recruited, onboarded, and coordinated over 200 contractors to staff the tour. It organized 20 activation teams that traveled to 39 cities annually. These teams delivered personalized bobbleheads as a community connection tool for State Farm agents. The program executed more than 1,000 event days annually since 2022. It supported record-setting lead generation results for the campaign. It also contributed to multiple industry awards for marketing excellence. The staffing and coordination approach enabled consistent delivery across cities and event venues.

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Nike needed to transport a very large number of students during school hours for a private concert event honoring students affected by the LA fires. The event, called The Assembly, brought together over 4,000 students from the Pasadena and Altadena school districts. Managing safe, coordinated transportation at that scale required tight logistics and accountability from start to finish. A comprehensive travel logistics plan was implemented to move students to and from the event. Student waivers were collected to support participation and safety requirements. Over 120 certified coach buses were sourced from across multiple states. Coordination was managed closely with both school districts to ensure students were safe and accounted for during loading and transport. The program successfully transported over 4,000 students from the Pasadena and Altadena school districts to the private concert experience. Over 120 certified coach buses were secured from multiple states to support the movement. School partners recognized the effort, with an assistant principal citing the hours and dedication that went into coordination and describing the experience as once-in-a-lifetime for students.

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Nike needed a high-energy training experience in the weeks leading up to the Nike After Dark Tour in Los Angeles. The event required seamless pre-event planning and on-the-ground execution. Nike also needed a location that matched the energy of the workout while supporting a large participant turnout. The team managed both pre-event planning and on-the-ground logistics to bring the workout to life. They scouted and selected the rooftop of the Skylight Row parking garage as the venue. They also sourced vendors, managed check-ins, and built out a full post-workout recovery lounge. Over 500 participants attended the workout. Attendees left feeling strong, confident, and prepared for race day. The event supported runners as they got ready to complete 13.1 miles at the half-marathon.

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Varonis needed to build brand awareness in the Boston area through a fully integrated marketing campaign. redpepper had execution covered in-house except for the experiential component. They needed a hands-on activation that fit the campaign concept and reached CISOs. An interactive pop-up experience called Varonis Park was implemented in Boston. The concept translated the idea that “dogs can be a lot like data” into an experiential format. CISOs visited the space to learn about Varonis’ product offerings while interacting with adoptable puppies. The activation ran for 10 days in Boston. CISOs engaged with product education during the pop-up experience. The campaign also resulted in 10 puppies being adopted.

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Nike faced the challenge of launching the After Dark Tour, a series of late-night women’s races, across six global cities. For the Los Angeles edition, multiple agency partners needed to share and manage event assets without losing visibility or control. The activation also required coordination across kickoff events, retail experiences, race-day logistics, and post-race programming. A centralized organizing approach was implemented for the LA edition to keep partners aligned. Tracking tools were created to manage shared assets such as signage and merchandise across multiple agencies. The work also coordinated kickoff events and retail experiences, handled race-day transportation for Students Run LA, and organized the post-race party at Nike Well Collective. The LA activation was executed as part of a six-city global tour with coordinated, citywide planning. Shared assets were managed through the tracking tools to support multiple agency partners. Transportation for Students Run LA and the post-race party at Nike Well Collective were delivered alongside the broader event experience.

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Nike needed comprehensive operational and ground support to execute multiple running activations across Los Angeles in 2024. The programming spanned pre-race, recovery, and relay formats with varied logistics and partner coordination needs. The customer also required consistent execution that supported six run crews across the city. Operational support was implemented across a Pre-race Shakeout Run for LA Marathon participants in March and a Recovery Hub at Blue Ribbon Sports in Santa Monica. The Recovery Hub included coordination for ice baths, massage chairs, and stretch therapists. Organizational support was also provided for the Cease-and-Desist Relay hosted by Nike Koreatown Run Club in June. Victory Relay programming and execution were delivered in August at the LA Coliseum, including vendor sourcing, talent management, and ground support. The engagement supported 26,000 LA Marathon runners and enabled 320 competitors to participate in the Victory Relay at the LA Coliseum. Four major running events were executed in 2024 across Nike’s Los Angeles programming calendar. Ongoing support was delivered across six Nike run crews citywide, strengthening Nike’s ability to run coordinated activations throughout Los Angeles.

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