Earth LaboraThe customer this was delivered for.Launched 3 E-Commerce Brands After Filtering 98% of 56 Applicants in 6 Weeks
Key results
- 56 designer candidates screened
- 98% of applicants filtered out
- 2 team members hired initially
Earth Labora, a collective of wine estates and châteaux in France entering the U.S. e-commerce marketplace, needed to revamp their web presence and launch multiple brands simultaneously. The company lacked in-house expertise to build and maintain creative brand systems across three unique brands and required comprehensive creative services and consistent brand management. Without the right team in place, they could not execute their vision of launching a multi-brand eCommerce site in the U.S. market. Keen conducted a rigorous recruitment process to build Earth Labora's creative team from the ground up. The recruitment team screened 56 skilled designers with relevant experience and filtered out 98% of candidates through comprehensive assessments. Keen hired a Senior Graphic Designer in Cape Town with deep wine industry experience and paired this resource with a fractional Creative Director in the U.S., creating a fully dedicated team integrated into Earth Labora's mission and brand. The partnership enabled Earth Labora to successfully launch 3 unique e-commerce brands within 6 weeks with consistent, high-quality creative output. The solution delivered substantial cost savings, with a year-long investment costing the same as a 10-week agency quote would have cost. Earth Labora expanded their Keen team to three full-time people across social media and graphic design, with plans to add a fourth person in a sales role, demonstrating the scalability and effectiveness of the embedded team model.
Keen
