Large beverage companyThe customer this was delivered for.Improved Pitch Skills for 20 Team Members with a Six-Week Training Program
Key results
- 20 team members trained in creative pitching
- 6-week program duration
- 3 upfront planning sessions conducted
A large beverage company's in-house creative team lacked exposure to the intense environment of traditional agency pitches, limiting their storytelling capabilities. To elevate their skills, the team needed a safe and empowering way to experience the full pitch lifecycle, from insight generation to final sell-in. The company aimed to train approximately 20 team members in customer insights, idea development, and presentation best practices. Additionally, they sought to identify individuals capable of excelling in future high-stakes creative pitches. The beverage company partnered with Mags & Marrelli, a boutique creative agency known for storytelling and team empowerment. Together, they co-designed a bespoke six-week 'pitch Academy' program tailored to the company's culture through three upfront planning sessions. This hands-on training blended classic lectures with a capstone project. Each week, participants progressed from developing creative briefs and brainstorming ideas to building slides and delivering a final pitch to leadership. Over the six-week program, team members at all levels gained significant exposure to the pitch process within a risk-free environment, acquiring new skills and increased confidence. Each participant received a certificate recognizing their achievement. Critically, the in-house agency leadership gained a clearer understanding of their rising stars, identifying individuals with strong creative abilities, presentation presence, and strategic thinking under pressure. The program successfully built long-term creative strength across the team and facilitated the efficient identification of key talent.
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