How marketing teams hit growth with flexible talent

How marketing teams hit growth with flexible talent. These are real outcomes from marketing buyers across Human Cloud. Each one is a named organization, a real solution, and a result you can verify on the platform.

APCO Worldwide — Uncompany

Saved 1 Day of Productivity Monthly by Hired 15 Freelancers

APCO Worldwide needed to manage busy seasons, new client requests, and project work overflow using freelancers. They had struggled with various staffing companies and platforms. They wanted a partner that simplified the process and gave them time back. A dedicated freelancer talent pool was built for APCO Worldwide. The pool included 15 different freelancers

• 15 freelancers in talent pool
• 1 day of productivity saved per month
• 1 contract per year

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Bluecore — Remotely

Achieved 25+ Remote Hires and Reduced Time-to-Hire to 33 Days

Bluecore needed to scale its engineering team quickly while maintaining high technical standards and strong cultural fit. U.S.-based hiring was slow, expensive, and difficult in a competitive market. The company required top-tier talent without compromising quality or inflating costs. Bluecore implemented a distributed hiring model that connected the team wi

• 25+ remote hires across engineering, project management, and operations
• 60 to 33 days time-to-hire reduction
• 35–50% cost savings per hire versus U.S. salaries

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Blueprint — Model B

Delivered 1 Comprehensive Brand Identity Overhaul

Blueprint, an emerging AdTech company entering a growth phase, needed a distinctive brand presence to stand out in a visually saturated digital landscape. The company aimed to resonate with advertising professionals while moving away from conventional SaaS branding approaches. It lacked a clear, differentiated identity and consistent expression across touchp

• 1 complete brand identity overhaul
• 1 website template design for HubSpot
• 1 master collateral guidelines developed

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Craft Worldwide — Worksome

Achieved 88% Reduction in Freelance Admin Time

Craft Worldwide, a global production agency, faced fragmented freelancer operations spread across spreadsheets and disconnected tools. This setup created administrative inefficiencies and increased compliance risk. The lack of a unified process slowed booking and made it harder to manage freelancer data consistently. Craft Worldwide implemented a single GDPR

• 88% reduction in booking processing time
• 11 days to productivity reduced to 3 days
• £680,000 annual cost savings

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Infinity Marketing Team (State Farm) — The Bench

Deployed 200+ Contractors Across 1,000+ Event Days in 39 Cities

Infinity Marketing Team ran an ambitious lead generation program for State Farm Insurance that required consistent, high-volume event execution. The program depended on pop-up activations at sporting events, concerts, festivals, and similar venues. It needed reliable staffing coverage across many locations and dates each year. Scaling the program demanded ra

• 200+ contractors recruited and onboarded
• 1,000+ event days managed annually
• 20 activation teams deployed

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Liquid Screen Design — Upwork

Delivered 20% YoY Productivity Growth Across 7+ Departments

Liquid Screen Design needed highly skilled designers who could deliver quality work quickly for custom swag campaigns. Traditional agencies did not consistently provide the right talent within budget. The team also needed a dependable way to scale specialized support beyond design as demand evolved. They built a high-performing global freelance team spanning

• 7+ departments supported by freelance specialists
• 20% YoY productivity growth
• 7+ years of strong freelance partnerships (oldest since 2018)

See Upwork on Human Cloud →

Building your own marketing talent stack? Start a shortlist on Human Cloud.