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Logan Sugarman, Founder & CEO at Refresh

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Recorded live at the SHRM Annual Conference 2025 in San Diego, Tony Buffum speaks with Logan Sugarman, Founder and CEO of Refresh, about how HR can make benefits and resources easier for employees to access and actually use. Logan explains how Refresh’s white-labeled app integrates with thousands of HR tools to create one centralized, personalized hub for everything from payroll to wellness programs.

They discuss how to double engagement with benefits, reduce 95% of manual HR effort, and maintain employer branding long after an employee leaves. The conversation also covers the importance of staying connected with alumni, simplifying change management, and creating technology that supports, not replaces, the human side of HR.

Chapters

00:00 Introduction to Refresh and Its Mission

02:32 The Role of HR in Employee Benefits

05:37 Integrating Technology for Seamless HR Solutions

08:19 Enhancing Employee Engagement Through Technology

11:14 The Importance of Employer Branding

13:55 Collaboration with SHRM Labs and Other Startups

16:39 The Future of HR Technology and Employee Experience

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Logan Sugarman, Founder & CEO at Refresh