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How companies want to work with solutions

Companies choose providers on compliance, speed and proof: every company weighs compliance when it picks a provider, but only 20% of solutions say compliance is what sets them apart.

By Matthew Mottola, Tony Buffum and Jeff Nugent · Published December 1, 2026

Key findings

  1. Every solution in the study calls AI a top trend, against half of companies; every company weighs compliance when it picks a provider, but only 20% of solutions say compliance sets them apart.

    Source: Human Cloud and Independently, 2026 Annual Flexible Workforce Study, company and solution surveys, fielded Aug to Sep 2026.

    Exhibit 28
    Solutions bet on AI. Companies pick on compliance.
    Percent of each group
    CompaniesSolutions
    AI is a top trend
    50%
    100%
    AI is an investment priority
    29%
    80%
    Compliance decides provider choice or is a differentiator
    100%
    20%
    Source: Human Cloud and Independently, 2026 Annual Flexible Workforce Study, company and solution surveys, fielded Aug to Sep 2026.Source: 2026 Flexible Workforce Study, Human Cloud and Independently.
    Human Cloud
  2. 80% of solutions believe enterprises value cost above almost everything else, while only 14% of companies use independent talent to cut costs.

    Source: Human Cloud and Independently, 2026 Annual Flexible Workforce Study, company and solution surveys, fielded Aug to Sep 2026.

    Exhibit 29
    Solutions overestimate how much companies care about price
    Percent of each group
    Solutions that think enterprises value cost
    80%
    Companies that weigh price in choosing a provider
    50%
    Companies that use independent talent to cut costs
    14%
    Source: Human Cloud and Independently, 2026 Annual Flexible Workforce Study, company and solution surveys, fielded Aug to Sep 2026.Source: 2026 Flexible Workforce Study, Human Cloud and Independently.
    Human Cloud
  3. 86% of companies name how well the contractors themselves are looked after as a capability that decides the choice, and 60% of solutions name customer support as what sets them apart.

    Source: Human Cloud and Independently, 2026 Annual Flexible Workforce Study, company and solution surveys, fielded Aug to Sep 2026.

  4. Solutions that position on AI are about half as likely to have a business case on Human Cloud as the rest: 7.9% against 14.9%; employers of record lead at 22.8%.

    Source: Human Cloud platform data, pulled Nov 6, 2026. Explore it live at humancloud.com/open-cloud/solutions.

    Exhibit 30
    Solutions that position on AI are half as likely to have proof
    Share of solutions with a business case, percent
    Employer of record
    22.8%
    Not AI-positioned
    14.9%
    All solutions
    13.4%
    AI-positioned
    7.9%
    Source: Human Cloud platform data, pulled Nov 6, 2026. Explore it live at humancloud.com/open-cloud/solutions.Source: 2026 Flexible Workforce Study, Human Cloud and Independently.
    Human Cloud

The chapter in brief

Put the two surveys side by side and they describe different markets. That gap is an opening, and for solutions the data points to four moves.

Lead with compliance and support, not just AI. AI is a reason to need more expertise; it has not yet become the reason to pick one provider over another. Keep selling the expertise AI demands, but win the deal on who carries the classification risk.

Stop competing on price. Price is the easiest number to compare across bids, but it is not why companies start. Price gets a solution compared. Speed and carried risk get it chosen.

Own the entire workflow, not just the software, and put proof where buyers and their agents read. An agent is not moved by a demo. It reads what is on the page, and the most useful thing on a page is a verified outcome with a named customer.

From the practitioners in this chapter

“I don’t just want to be referred to a pop-up AI agent. I want people behind it that care and know what they’re doing. It’s not just the login.”
Tom Pammenter
Tom Pammenter
Founder, Hive 25

Solutions named in this chapter

Each one has a profile on Human Cloud, with its verified business cases.

  • Upwork
  • Hive 25

Source: 2026 Flexible Workforce Study, Human Cloud and Independently.

All the numbers: flexible workforce statistics 2026 →
← Previous: Chapter 06The challenge: Procurement is the bottleneck for both sidesNext: Chapter 08 →Flexible talent is being led outside HR and procurement

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Ten chapters, 40 exhibits, business cases verified by named companies, and a one-page action plan for innovation, HR and procurement leaders and for the solutions that serve them.

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  1. IState of flexible talent
    1. 01Flexible talent is now an $8.7 trillion market and nearly half the US workforce
    2. 02AI is leading to more layoffs and more flexible talent
    3. 03Flexible talent is going global, led by Latin America
  2. IIBuyer analysis
    1. 04Companies choose flexible talent to be faster, not cheaper
    2. 05Companies need compliance for flexible talent to scale
    3. 06The challenge: Procurement is the bottleneck for both sides
    4. 07How companies want to work with solutions
  3. IIISetting buyers up for success
    1. 08Flexible talent is being led outside HR and procurement
    2. 09The talent strategy of the future: blending your human and machine cloud to optimize for impact
    3. 10A 5-step framework for flexible talent success
    4. Bonus: What to do right now
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