How do you match the speed of the market, your competitors, and today’s technology? We all know the story of Blockbuster, or Blackberry, or Kodak. But how do you actually stay ahead of the curve?

You ship. You build. Then you bring products, features, or services to market.

Traditionally this was done through armies of technical talent. Waves of Stanford, MIT, Harvard, and name your Ivy League school grads.

But today’s pace requires more than what a full time workforce can match. It requires speed. It requires specialization. And it requires the elasticity to scale up, and down, depending on market forces.

The solution to matching the speed of the market is Go To Market flexible talent platforms, specifically platforms that specialize in Creative, Marketing, Product and Sales. These platforms provide the full stack expertise of what you need to ideate, design, prototype, and prove that a product, feature or service is worth pursuing. These platforms also work with you to find the right talent, scope the work, support the process, potentially contract directly with the talent, and build your flexible talent go-to-market bench.

Related: AI and Tech Platforms, Consulting Platforms

This section of Market Map highlights leading go to market flexible talent platforms. These include gig, freelance, fractional, and increasingly digital workers.

What’s important when evaluating event professional flexible talent solutions? At Human Cloud we recommend weighting these factors based on your own unique requirements.

1. Founder-Market-Fit – Has the founding team, or CEO, been on the buyer, or production side of their specialty?
2. Support – How well does the platform support your needs, from scoping, to planning, to sourcing, to management?
3. Transparency – Are the fees clear? Are the service level terms realistic? Do you have a direct relationship with the individual worker(s)?

There are many more factors that Human Cloud can help you evaluate.