Brad Jackson, Founder of Out Of Office
Brad Jackson, Founder of Out Of Office, joins the Human Cloud Podcast to unpack the world of experiential marketing and why events have become a top revenue driver for sales and marketing teams.
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Leaders,
Brad Jackson, Founder of Out Of Office, joins the Human Cloud Podcast to unpack the world of experiential marketing and why events have become a top revenue driver for sales and marketing teams. Brad explains what separates trade shows, conferences, and true experiential activations, sharing memorable examples from pop-ups to major brand stunts. He breaks down how freelancers are shaping the future of the industry, why mid-sized agencies are struggling, and how trust has become the new currency in connecting brands with the right partners.
Brad also discusses the challenges of measuring ROI, what it truly costs to host an effective event, and how his platform is helping agencies and brands replace outdated spreadsheets with smarter workflows and a living roster of talent. This episode is a candid look at where experiential marketing is headed, the skills that matter most, and why flexible talent will define the next chapter of brand engagement.
Chapters
00:00 Introduction to Experiential Marketing and Brad’s Journey
02:44 Understanding Experiential Marketing: Definitions and Examples
05:38 The Role of Talent in Experiential Marketing
08:22 Identifying the Best Experiential Marketing Talent
11:19 The Buyer Landscape in Experiential Marketing
13:46 The Future of Experiential Marketing and Technology
16:39 Cost and ROI in Experiential Marketing
19:27 Building Trust in Experiential Marketing
22:03 The Evolution of Freelance Talent in Marketing
24:51 Conclusion and Future Outlook
Follow Up Material & Links
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