Henning Schwinum, Co-Founder & Managing Partner at Vendux
In this episode, Henning Schwinum, Co-Founder and Managing Partner at Vendux, discusses the challenges and opportunities of fractional sales leadership.
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Leaders,
In this episode, Henning Schwinum, Co-Founder and Managing Partner at Vendux, discusses the challenges and opportunities of fractional sales leadership. Vendux helps companies grow their sales leadership capital by matching you with a sales leader and team necessary to transform your sales strategy.
Henning brings a unique, process-oriented approach to sales leadership. This episode is not just about hiring freelancers; it’s about fundamentally transforming your organization and driving growth through efficiency. He shares insights on scoping engagements, the business model, and the success of fractional executives. Henning also addresses common objections and defines the space between fractional and freelance work.
He highlights the importance of industry expertise and the value of fractional sales leaders in small to mid-sized companies. Henning also discusses the benefits of external expertise and the limitations of full-time employees in certain scenarios.
Chapters
00:00 – Introduction and Background
01:12 – The Challenges of Fractional Sales
04:45 – Starting Vendux
07:00 – Engagements and Business Model
09:37 – Scoping and Onboarding
12:10 – Retention and Success
14:50 – Industries and Market Trends
17:31 – Defining the Space
19:23 – Fractional vs. Freelance
25:37 – Common Objections
30:26 – Client Wins and Lessons Learned
39:37 – Scope and Nature of Fractional Executives
46:49 – Internal vs. External Expertise
Follow Up Material & Links
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