Kris Tait, Chief Business Officer at Croud
In this episode, Kris Tait, Chief Business Officer at Croud, discusses how marketing is evolving in the age of AI and why flexible talent is becoming essential for global brands, from his start in a…
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Leaders,
In this episode, Kris Tait, Chief Business Officer at Croud, discusses how marketing is evolving in the age of AI and why flexible talent is becoming essential for global brands, from his start in a small English town to leading a 650-person agency with 3,000 on-demand “Croudies,” Kris shares how Croud blends data-driven performance with creative brand strategy to deliver results.
He explains how AI is reshaping marketing, why local nuance is key to global success, and how agencies are shifting from pure execution to becoming strategic partners. Real-world examples from brands like Netflix, Figs, and Nespresso reveal how Croud’s model delivers speed, security, and scale, while keeping the human oversight needed for quality and creativity in an increasingly automated world.
Chapters
00:00 Introduction and Background
02:56 Career Journey and Transition to Marketing
05:31 The Evolution of Croud and Its Business Model
08:29 Understanding Marketing: Capturing and Building Demand
11:32 The Impact of AI on Marketing and Search
14:14 The Future of Work: Freelance and Flexible Talent
17:14 The Role of Agencies in a Changing Landscape
19:59 AI’s Influence on Search and Consumer Behavior
23:44 The Corporate Constraints of AI Creativity
25:20 The Human Element in AI and Job Security
27:08 Cultural Homogenization Through Algorithms
28:52 Evaluating AI’s ROI in Business
30:25 The Evolution of the Gig Economy
33:02 The Security and Efficiency of the Croudy Network
37:55 Flexibility and Loyalty in Freelance Work
40:13 Success Stories: Transforming Brands with the Croudy Model
Follow Up Material & Links
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