Prateek Mathur, Founder of Activated Scale
Prateek Mathur, Founder of Activated Scale, unpacks how flexible sales talent is changing hiring. We cover why outcomes best measure sales roles, how companies bring on fractional SDRs, AEs, and…
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Leaders,
Prateek Mathur, Founder of Activated Scale, unpacks how flexible sales talent is changing hiring. We cover why outcomes best measure sales roles, how companies bring on fractional SDRs, AEs, and leaders in under 10 days, and why a clear sales process and onboarding plan beat long interview loops.
Prateek shares use cases across Series A to C, from testing new territories to handling peak quarters, plus practical guardrails like monthly retainers with first quarter commitments and not selling to the same buyer persona across multiple gigs. If your sales metrics need a lift, this playbook shows how to align flexibility with revenue.
Chapters
00:00 Introduction to Flexible Talent Sales
03:04 The Evolution of Sales Hiring
05:43 The Role of Fractional Sales Talent
08:36 Onboarding and Performance Measurement
11:44 Talent Network and Experience Levels
14:21 Client Engagement and Scoping Work
17:12 Transformational Changes in Sales Hiring
19:59 The Future of Sales Agencies
22:55 Retention and Re-engagement of Sales Talent
25:43 The Flexibility of Fractional Sales Roles
28:37 Final Thoughts and Recommendations
Follow Up Material & Links
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