I want to double click on what I would call context, and let me know if it's the right technical way to put it. So I want to double click on that and then I want to answer the question, what does the proper team look like? And I want to get as granular as, does it look like all full time employees in Argentina? Does it look like a mix of full-time contractors, some in the US? So that's where we're gonna get to, but on this context point.
I can't agree more that productivity is probably the wrong metric. Like if you are evaluating right now based off of lines of code, you're screwed. Just like if you are evaluating your marketers based off how many articles they've written or whatever it is. Productivity is now blown off the door. With that said, the context to be able to navigate the AI is by far the most critical thing.
And I'll give you two examples that have hit us this week and this month. First is, someone had asked me, how have you iterated so quickly in terms of the way you've built Human Cloud? And my answer was, well, because I already have the context of 15 years of this industry. So I'm literally having this partner that will do all the work that I prior had to do over weeks, but it'll do it like this. And I'm giving it the context though. So if I was telling it generic stuff, it would not work. So it's taken 15 plus years experience in this industry.
Second one though, was we had automated this podcast and automated our media. And not just automated, but we had 3x'd the productivity. So we were able to post like 10 social things a day and whatever it is. But so we bring in an expert in growth. And what's the first thing that she does? Not use more AI, not create more, actually nuke basically the overall plan and direction in a way that now our AI is properly aligned and we have a brand new brand in a way that only someone like her, with her context, would have been able to build. So AI was almost getting us in worse trouble when the foundation wasn't right.
So all that to say, code is no longer king, context is king. And you have the keys to knowing how to build the right context and right teams. And so from a software dev perspective, what does the best team and the best structure look like right now?
