Consumer goods searches doubled. AI fell again.

Here's what Tony told buyers this morning:

"It has never been easier yet harder to bring flexible talent into your organization. Easier, because the solutions are better than ever. Harder, because there are so many new solutions, and so many new risk areas." Tony Buffum Chief Strategy Officer, Human Cloud

Our search data shows the other side of that. Consumer goods and B2B searches on Human Cloud doubled this month. Marketing and cybersecurity rose 50%. AI fell 33%, and finance fell 80%.

Pharmacy, HR, and law showed up as searches this month after none last month. Companies are not searching for a generic talent solution. A consumer brand, a pharmacy, and a law firm are each looking for the specialist that fits their business. Thirty-two distinct categories were searched in the last full week.

So the positioning move is to name who you serve. With so many new solutions on the market, the profile that names the industry, the compliance requirements, and the outcome it has already delivered is the one that gets shortlisted. A profile that says it serves everyone is competing with all of them.

Here's to a world that works,

- HC Research Team

What companies searched this month

Every 62 seconds, someone is looking at a solution profile on Human Cloud. Here is what they are searching to find them.

Consumer Goods	+100% this month
B2B	+100% this month
Marketing	+50% this month
Cybersecurity	+50% this month
Data Labeling	+33% this month
Media and Entertainment	+33% this month
Healthcare	+25% this month
AI	-33% this month
Finance	-80% this month

Percentages are this month vs last month.

New on the platform this month: pharmacy, HR, law, and childcare. None of them were searched last month. AI and finance fell for the second month in a row, so that one is a trend.

If one of these describes who you serve, put it on your profile. That is the language companies are searching this month.